The promotional campaign for Anti from summer 2014 comprised prolonged release delays and a $25 million deal with Samsung. The lyrics are about the emotions ensued from love and relationships, from endearment and desire to betrayal and liberation, with references to sex, drugs and alcohol. The album primarily incorporates alternative R&B, pop and dancehall, and it explores eclectic styles spanning hip hop, soul, psychedelic, doo-wop, country, synth-rock and trap. Compared to the radio-friendly dance tunes of her previous albums, Anti is more muted and soulful. The first half consists of bass-heavy tracks, and the second is characterised by textured minimalism. SZA and Drake contribute guest vocals.Ĭonceived when Rihanna was experiencing creative struggles and emotional turmoil, Anti features an atmospheric production brought by lo-fi beats, distorted vocals and downtempo arrangements. As executive producer, Rihanna recorded Anti with producers including Jeff Bhasker, Boi-1da, DJ Mustard, Hit-Boy, Brian Kennedy, Timbaland and No I.D., at studios in Canada, the United States and France. Rihanna started recording in 2014 after ending her contract with Def Jam Recordings, who had released all of her albums since her debut in 2005. Anti (stylized in all caps) is the eighth studio album by Rihanna, released on 28 January 2016 by Roc Nation and Westbury Road.
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